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Sales and Marketing
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms (ebook)
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Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio,
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All You Need is a Good Idea! (ebook)
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Attention! (ebook)
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How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It (ebook)
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Brand Who Cried Wolf Deliver on Your Company's Promise and Create Customers for Life
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Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders
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