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- Brand Hollywood (ebook)
Brand Hollywood (ebook)
- Price:
- £18.99
- ISBN:
- 9780203000526
- Rating:
-
- IMPORTANT :
- This eBook requires Adobe Digital Editions installed on a PC or Mac to download. You will be prompted to download Digital Editions after checkout. This eBook will not download directly to an iPad or iPhone. This eBook is DRM protected
Product Description
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
Other Details
- Author:
- Paul Grainge
- Publisher:
- Taylor & Francis
