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- Winning Results with Google AdWords, Second Edition (ebook)
Winning Results with Google AdWords, Second Edition (ebook)
- Price:
- £22.49
- ISBN:
- 9780071595742
- Rating:
-
- IMPORTANT :
- This eBook requires Adobe Digital Editions installed on a PC or Mac to download. You will be prompted to download Digital Editions after checkout. This eBook will not download directly to an iPad or iPhone. This eBook is DRM protected
Product Description
Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment theyre looking for the products and services youre selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Youll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!Create strategic groups of ads and keywordsUnderstand Googles Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates
Other Details
- Author:
- Andrew Goodman
- Publisher:
- McGraw-Hill
